Help Centre | Frequently Asked Questions


Users
Search
How do I search for a business?
  1. Locate the search box found in the middle of the homepage or top of the search results page.
  2. Click on the Business tab. (The word Business will turn green.)
  3. If you know the name of the business (e.g. Tango Palace Coffee), enter it in the search box and then click GET THE 411. On the search results page, click the name of the business to see its Business Page, which shows key details such as phone number, location, hours, reviews, announcements and more.
If you want see a list of businesses in a specific category (e.g. coffee shops), enter the category in the search box and then click GET THE 411. On the search results page, click the name of a business to see its Business Page, which shows key details such as phone number, location, hours, reviews, announcements and more.

Note: When you perform a search, we assume you want businesses close to your current location, which is shown in the top right hand corner. If you prefer to see businesses near a different location, click on the location box in the top right hand corner and begin typing the name of a city or town. Select from the options that appear underneath the box.

How do I search for a business in a specific city?
Check your current location shown in the top right hand corner of the screen. If you’re searching for a business in that city or town just enter a business name or category in the search box found in the middle of the homepage or top of the search results page and then click GET THE 411.

If current location isn’t the city or town you want to search in, you have two options:
  1. Add the name of the city or town after you enter the business’s name or a category in the search box (e.g. coffee shops Vancouver) and then click GET THE 411.
  2. Change your current location by clicking on the location box in the top right corner. Begin typing the name of the city or town you want to search in. Select from the options that appear underneath the box. Enter a business name or a category in the search box found in the middle of the homepage or top of the search results page and then click GET THE 411.
How do I search for a business near a physical location in a specific city?
  1. Check your current location shown in the top right hand corner of the screen. If you’re searching for a business in that city or town, go to step 2. If you want a business in a different city, click on the location box in the top right corner. Begin typing the name of the city or town. Select from the options that appear underneath the box.
  2. Enter a business name or category in the search box found in the middle of the homepage or top of the search results page; add a postal code (e.g. coffee shops M4M 2X7), landmark (e.g. coffee shops CN Tower) or street intersection (e.g. coffee shops Bathurst St. and Bloor St. W.) and then click GET THE 411.
How do I refine my search results?
You can use the Categories, Features and Cities on the left side of the search results page to refine your search results. To narrow your results, click a Category, Feature or City. The search results will then only show businesses matching the clicked Category, Feature or City. If you click another Category, Feature or City, the search results will show businesses matching your first refinement or your second one. To remove a refinement, click on it.

You can refine your search further by clicking the Refine button to the left of the map. This allows you to refine your search by country, city or neighbourhood.

You can also filter the search results to show businesses closest to your current location by clicking Near me on the left. For best results, add an address to your account. You’ll gain the option to filter search results closest to that particular location.

How do I get directions to a business?
  1. Find the business using a business search.
  2. Underneath the map on the right, click the link Click to view larger map and directions.
  3. Enter your location in the text box under Start Address and click the Get Directions button.
How do I search for a person?
  1. Locate the search box found in the middle of the homepage or top of the search results page.
  2. Click on the Person tab. (The word Person will turn green.)
  3. Enter the individual’s full name and city then click GET THE 411.
Tip: Some people only show their first initial on 411.ca. If you can’t find a person using a full name, try using a first initial, last name and a city.

How do I find a person’s phone number or address?
  1. Locate the search box found in the middle of the homepage or top of the search results page.
  2. Click on the Person tab. (The word Person will turn green.)
  3. Enter the individual’s full name and city then click GET THE 411.
Tip: Some people only show their first initial on 411.ca. If you can’t find a person using a full name, try using a first initial, last name and a city.

What is a Reverse search?
A Reverse search is a way to find a person or business associated with a phone number or address.

How do I do a Reverse search?
  1. Locate the search box found in the middle of the homepage or top of the search results page.
  2. Click on the Reverse tab. (The word Reverse will turn green.)
  3. Enter a phone number or address plus city and then click GET THE 411.
User Account
Why should I get a 411.ca account?
A 411.ca account lets you write reviews on businesses. You’ll become an influencer in your neighbourhood, guiding people to amazing restaurants, stores and services—and steering them away from awful ones. Your reviews also earn you 411 Points, which let you gain Levels, elevating your prestige in the 411.ca Community. Bonus: Points also give you the chance to win cool prizes. A 411.ca account also lets you build your online profile with photos and an About Me paragraph. It also gives you control over who can see your information details such as your phone number and address.

In short, a 411.ca account is amazing!

Tip: Get your account here.

How do I get a 411.ca account?
Get yours here.

How do I log into my account?
  1. Go to 411.ca.
  2. Click the Login link in the top right corner. (If you see the My Accounts and Logout links in the top right hand corner, you’re already logged in.)
  3. You’ll see four options for logging in. (Note: you can only use the Facebook, Twitter or Google option, if you signed up using those accounts or have linked them to your 411.ca account.)
  4. Select your name from the My Accounts drop down menu in the top right corner or in the top left corner, click your name or Go to your Newsfeed.
What is the user view?
The user view is what you see when you’re Logged into your account, tons of options to make the most of your experience on 411.ca

What can I do from the user view?
You can:
What does my Level show?
Your Level measures your contribution to the 411.ca Community from activities such as writing reviews and editing businesses that have missing or incorrect info. The higher your Level, the better. If you have a high Level, people in the 411.ca Community tend to place greater trust on your reviews. Plus, you’ll be eligible to win cool prizes.

How do you increase your Level?
You increase your Level by earning 411 Points.

What are 411 Points?
411 Points are earned by contributing to the 411.ca Community through activities such as:
How do I see my Level?
You can see your Level in the top right of the user view. Beside your Level is a bar showing how many 411 Points you need to reach the next Level.

How do I edit my information?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Info and then click Modify beside Contact Information.
  3. Make your changes and use the + to add details to your profile.
  4. When you’re done your changes, click the Save changes button at the top or bottom of the form.
How do I add an address?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Info.
  3. In the Address section, click + Add an address.
  4. Enter the address.
  5. When you’re done, click the Save changes button.
Tip: When you add an address, you can quickly filter search results to show businesses or people closest to the address!

Who can see my information?
You have complete control over who can see each detail of your information. For example, you can hide your phone number, show it to only your Neighbours or make it public. You set your privacy settings using Settings in the menu on the left.

What is my Newsfeed?
Your Newsfeed lets you keep track of status updates from your Neighbours, users in your Neighbourhood and your Favourite Businesses. It also lets you see Reviews written and 411 Points earned by your Neighbours and users in your Neighbourhood.

Your Newsfeed also tells you when you’ve earned Influence Points, gained a Level, become Neighbours with another user and added a user to your Neighbourhood.

Your status updates also show up in your Newsfeed.

Who can see my Newsfeed?
Your Neighbours and people who have added you to their Neighbourhood.

What is a status update?
A status message is a short message you share with your Neighbours and people who’ve added you to their Neighbourhood. Your message will appear in their Newsfeed.

How do you post a status update?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Newsfeed.
  3. Type your message in the box at the top under Update Status and click the Share button.
How do I see reviews I’ve written?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Reviews.
Here you’ll also see any responses to your reviews from business owners or our Community Managers.

What do the Thumb Up and Thumb Down numbers mean for my reviews?
A Thumb Up means a registered user on 411.ca liked your review. A Thumb Down means they didn’t.

How do I upload photos?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Photos.
  3. Click Add photo link at the bottom.
  4. Click the Browse… button and select your image file. Acceptable file formats are gif (file name ends in .gif), jpeg(ends in .jpg) and png (ends in .png).
Tip: You can upload up to 10 photos. If you only have 1 image, that image will be your profile picture.

How do I delete a photo?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Photos.
  3. Click on the thumbnail image of the photo at the bottom of the page (you may need scroll down the page). The selected image will appear larger in the preview box above the thumbnail images.
  4. Click Delete Photo in the bottom right corner of the preview box.
How do I change my profile picture?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Photos.
  3. Click on the thumbnail image of the photo you want as your profile picture at the bottom of the page (you may need scroll down the page). The selected image will appear larger in the preview box above the thumbnail images.
  4. Click Use as Profile Picture in the bottom right corner of the preview box.
Who can see my uploaded photos?
Your photos are public.

How do I invite friends to join the 411.ca Community?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Invite Friends.
  3. Follow the instructions.
Tip: The more people you invite, the more 411 Points you earn! And the more points you earn, the more prizes you can win!

What can I do in the Settings section of user view?
You can:
How do I link my Facebook, Twitter and Google accounts to my 411.ca account?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Settings.
  3. In the Login Settings section at the top, click on the logo of the account you want to connect to your 411.ca account.
  4. Follow any instructions from Facebook, Twitter or Google.
Why should I link my Facebook, Twitter and Google accounts to my 411.ca account?
When you connect those accounts to your 411.ca account, you can login faster since you can login using those accounts. You can share reviews on Facebook and Twitter and connect with friends.

How do I change my password?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Settings
  3. In the CHANGE YOUR 411 PASSWORD section, enter your current password, your new one twice and then click the Reset Password button.
How do I pick whether to show my first name or just my first initial on 411.ca?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Settings
  3. In the Privacy Settings section, use the drop down menu to pick your first name or first initial.
  4. Click the Save changes button.
How do I set the privacy settings for my addresses, phone numbers, websites, email addresses and About Me paragraph as public, hidden or visible only to Neighbours?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Settings.
  3. Use the drop down menus in the ADDRESS, PHONE NUMBERS, WEBSITES, EMAIL ADDRESSES and ABOUT ME sections to make specific details public, hidden or visible only to Neighbours.
  4. Click the Save changes button at the top or at the bottom of the form.
What is a Neighbour?
Neighbours are 411.ca users you’d like to keep in touch with. You’ll receive your Neighbours’ update status posts—such as when they’ve reviewed a business—in your Newsfeed, and your Neighbours will receive yours.

How do I make a user my Neighbour?
Find the individual using the Person search, then click Add to Neighbours under the individual’s name at the top. A request will then be sent to that user. If the user accepts the Neighbour request, the two of you will become Neighbours. This is an excellent option to share reviews and keep in touch with friends and family on 411.ca

Tip: Some users will only share details in their Information, such as their phone number, with Neighbours.

How do I see my list of Neighbours?
  1. Log into your account to get to your user view.
  2. Click Neighbours at the bottom of the menu on the left.
How do I remove a Neighbour?
  1. Log into your account to get to your user view.
  2. Click Neighbours in the menu on the left.
  3. You’ll see a list of your Neighbours. Click the x beside the Neighbour you’d like to remove.
Who can see my Neighbours?
Your list of Neighbours is public.

What is the Neighbour View?
Using the Neighbour View, you quickly see the Neighbour’s Information details including those only shared with Neighbours, Newsfeed, Reviews, list of Neighbours, list of users in the person’s Neighbourhood and Favourite Businesses.

How do you get to the Neighbour View?
  1. Log into your account to get to your user view.
  2. Click Neighbours at the bottom of the menu on the left.
  3. Click on the name of the Neighbour to see that person’s Neighbour View.
What is a Neighbourhood?
A Neighbourhood is a group of 411.ca users who you follow. You’ll receive their status updates in your Newsfeed, but they won’t get yours. This is a great way to know when one of your favourite reviewers has posted a new review. To add a user to your Neighbourhood, find the individual using the Person search and then click Add to Neighbourhood.

How do I see users in my Neighbourhood?
  1. Log into your account to get to your user view.
  2. Click Neighbourhood at the bottom of the menu on the left.
How do I remove someone from my Neighbourhood?
  1. Log into your account to get to your user view.
  2. Click Neighbourhood in the menu on the left.
  3. You’ll see a list of users in your Neighbourhood. Click the x beside the person you’d like to remove.
What are Favourite Businesses?
Favourite Businesses are businesses on 411.ca that you’re following. You’ll receive their status updates in your Newsfeed, which can include promotions, sales, special events and other announcements.

How do I add a business to my list of Favourite Businesses?
  1. Log into your account to get to your user view.
  2. Find the business using a business search.
  3. Click the heart icon beside the business’s name on the search results page.
How do I see my list of Favourite Businesses?
  1. Log into your account to get to your user view.
  2. Click on the heading (Your first name)‘s Favourite Businesses on the right hand side.
How do I remove a business from my list of Favourite Businesses?
  1. Log into your account to get to your user view.
  2. Click on the heading (Your first name)‘s Favourite Businesses on the right hand side.
  3. You’ll see a list of businesses on your Favourite Businesses list. Click the x beside the business you’d like to remove.
Reviews
How do you write a review?
  1. Log into your account to get to your user view.
  2. Find the business using a business search.
  3. Click Write Review in the bottom right of the business’s entry on the search results page.
  4. Answer the question, Recommend this business?
  5. Type your review in the text box. (Note: it must be at least 75 characters long).
  6. Check off the boxes beside the Facebook and Twitter icons if you’d like to share your review using Facebook and Twitter.
  7. Click the Comment button.
Tip: Don’t have an account yet? Get one here.

Why am I being asked to Login after submitting my review?
Only registered users on 411.ca can write reviews to help ensure quality plus to award 411 Points!

Tip: Don’t have an account yet? Get one here.

What are the Thumb Up and Thumb Down numbers for a review?
They measure the quality of the review. A Thumb Up means a registered user on 411.ca liked the review. A Thumb Down means someone didn’t.

What should I write in my review?
There isn’t a right or wrong way to write reviews. But here are some tips:

Have fun
If you enjoy writing your review, chances are people will enjoy reading it.

Include specific details
Use details to paint a picture (e.g. The coolest part was definitely the mechanical bull, which for a toonie bucks and snarls for a solid two minutes.)

Avoid exaggeration
It can be tempting to overstate the facts—especially when you’ve had a bad experience. But exaggeration quickly destroys your credibility with people who know the business you’ve reviewed.

Answer standard questions
Think of the common questions people ask about the type of business you’re reviewing and include the answers in your review. For example, restaurant goers want to know about the food, service, ambiance and price of a place.
Back it up

It’s fine to have strong opinions about a business. Just make sure you can support it with facts.

Share a bit of yourself
The meat of your review should be facts. But write-ups get their flavour from your personality. Make sure it shines through in your writing.

What should I review on 411.ca?
What you review is really up to you, from your favourite restaurant to the salon that gave you the worst haircut ever. Just make sure your review is based on first-hand experience.

How long does it take for my review to be on 411.ca?
If you’re logged in, your review appears instantly on 411.ca.

Can I share a negative experience on 411.ca?
Of course! Just make sure you can back up your claims with facts and refrain from inappropriate comments.

Can business owners publicly respond to reviews?
Yes. Reviewers get an email notification when a business owner responds to one of their reviews.

Can business owners remove or edit reviews?
No, but our Community Managers can edit or remove reviews due to inappropriate comments.

How do I share my reviews on Facebook and Twitter?
After you write a review, check the Facebook and Twitter logos at the bottom of the review text box, before you click Comment.

Note: Your Facebook and Twitter accounts must be linked to your 411.ca account in order for you to have the option to publish reviews to Facebook and Twitter.

How do I link my Facebook, Twitter and Google accounts to my 411.ca account?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Settings.
  3. In the Login Settings section at the top, click on the logo of the account you want to connect to your 411.ca account.
  4. Follow any instructions from Facebook, Twitter or Google.
How do I see reviews I’ve written?
  1. Log into your account to get to your user view.
  2. In the menu on the left, click Reviews.
Here you’ll also see any responses to your reviews from businesses.

What are the Thumb Up and Thumb Down numbers for a review?
They measure the quality of the review. A Thumb Up means a registered user on 411.ca liked the review. A Thumb Down means someone didn’t.

Business Edits
How do I edit missing or incorrect info for a business?
  1. Log into your account to get to your user view.
  2. Find the business using a business search.
  3. Under the logo or image in the top left, click the Edit button.
  4. You are now in Edit Mode. Click the red edit or add links to make a change.
  5. When you’re done your changes, click the Exit edit more button in the top right corner.
Tip: The more you edit, the more 411 Points you earn! And the more points you earn, the more prizes you can win!

How do I add a business missing from 411.ca?
  1. Log into your account to get to your user view.
  2. Locate the search box found in the middle of the homepage or top of the search results page.
  3. Click on the Business tab. (The word Business will turn green.)
  4. Enter gibberish (e.g. asdfasdfasdf) into the search box and click GET THE 411. You should get a message saying we couldn’t find any results.
  5. Click the Add it button in the bottom right corner.
  6. Fill out as much information as you can on each page of the form, making sure to click the Save changes button on the bottom before switching to a different page.
Tip: The more details you give, the more 411 Points you earn! ! And the more points you earn, the more prizes you can win!

How do I report a problem with a business such as it is closed?
  1. Find the business using a business search.
  2. Under the logo or image in the top left, click Report a Problem.
QR Code
What is a QR code?
A QR code is a special type of bar code. When scanned using a QR code reader on your mobile phone, it transmits data to your phone such as a business's contact information or performs an action like visiting a company's website.

The QR codes on 411.ca provide a business's contact information. And we supply them for free.
For more details, give us a call at 1-866-411-4411, 8am to 8pm ET, Monday to Friday, and speak to one of our customer service reps.

Need a QR reader? You can find many FREE apps on the Apple App Store (iPhone), Google Play (Android) and BlackBerry App World.

To get the free ScanLife QR code reader from ScanLife (iPhone/Android/Blackberry):
  1. Go to getscanlife.com on your mobile browser

  2. Follow the instructions to download the App


To use ScanLife on a QR code:
  1. Launch ScanLife

  2. Point your phone’s camera at the QR code so the code appears in the middle of your phone’s screen.

  3. Hold your phone at that position until the business’s contact details appear on your phone’s screen.

White Pages
Why should I take control of my White Page listing?
When you take ownership of your White Page listing, you can choose which personal information you’d like to make private and which you’d like to make public. You can also edit your information and build your online presence by adding photos, status updates and more.
How do I take control of my White Page listing?
  1. Find your White Page listing using a Person search.
  2. Click Take Control of Your White Page.
  3. Enter the security words.
  4. Wait for the automated phone call and be ready to key in your PIN shown on the screen.
  5. You’ll then need to log into your 411.ca account, if you’re not already logged in. If you don’t have a 411.ca account, you’ll need to get one.
How do I remove my White Page listing?
Please write to cm@411.ca or call toll-free 1-866-411-4411, 9AM to 5PM EST, Monday to Friday, and talk to a Community Manager.

Why do I need a PIN to take control of my White Page listing?
The PIN is a security measure to ensure a person does not take control of another person’s White Page listing.

What if the phone number in my White Page listing does not match my current phone number?
Since sending a PIN through an automated telephone call is part of the process, you will not be able to take control of your White Page listing.

Where does 411.ca get its information?
We get listing information from a variety of publicly available information sources and third-party data suppliers. We also get information from users, who can add and edit their personal and business listings, as well as write reviews.

How did my unlisted number end up on 411.ca?
We get listing information from a variety of publicly available information sources and third-party data suppliers. Creating an account with 411.ca allows you to verify your phone numbers and Take control of your White Page. From there you can choose which personal information you’d like to make private and which you’d like to make public.

Login Issues
I forgot my password. What should I do?
Click here or
  1. Go to 411.ca.
  2. Click Login in the top right corner.
  3. Click the Forgot your password? At the bottom of the pop-up box.
  4. Enter the email address you used to sign up and follow the instructions.
I forgot the email address I used to sign up. What should I do?
First, try doing a Person search on your own name. You may have made your email address public. If that doesn’t work, send an email to our Community Managers at cm@411.ca.

Privacy
Does 411.ca sell or share information?
Your privacy is very important to us. Your information will only be used in accordance with our Terms and Conditions and Privacy Policy. Also as a 411.ca user you have the ability to control and choose your privacy settings.

What is your privacy policy?
Your privacy is very important to us. Please read our privacy policy here.

Terms and Conditions
What are your Terms & Conditions

Please read them here.

Contact Us
Feel free to email our Community Managers at cm@411.ca with any questions or comments. We love hearing from you!




Businesses
Adding Your Business to 411.ca
How do I advertise on 411.ca?
Click here.

Why should I advertise on 411.ca?
Top 10 Reasons for Advertising on 411.ca
  1. Your ad displayed at the top of our search results.
  2. Detailed ad with description. Contact info, hours and more.
  3. Features to easily update your information.
  4. Stand out from your competition.
  5. Reach more ready-to-by customers.
  6. Promotion on Google, Bing and Yahoo!
  7. Access to stats on people viewing your ad.
  8. Get expert marketing advice.
  9. Ability to monitor and respond to reviews.
  10. Tools to write messages to your customers.
How do I add my business to 411.ca?
Click here.

Why should add my business to 411.ca?
Top 10 Reasons for Adding Your Business to 411.ca
  1. Fast and easy way to get your business online—which is where your customers are.
  2. More than 12 million people used 411.ca in 2011.
  3. Adding your business is free.
  4. Easy tools to update your ad and track the number of people who see it.
  5. Google-friendly.
  6. Engage customers with a complete business profile.
  7. Give customers all your key details and customized directions to your business.
  8. Save time by avoiding calls to your business for basic information.
  9. Upload up to 10 images to showcase your products and services or serve as an online catalogue.
  10. Integrates perfectly with websites from 411.ca.
Advertiser Centre
What is the Advertiser Centre?
The Advertiser Centre is where you manage your ad on 411.ca. You can:
How do I access the Advertiser Centre?
  1. Visit 411.ca
  2. Click Login in the top right hand corner
  3. Enter your email and password, or sign in using your Facebook, Twitter or Google account
  4. Underneath the name of your business, click Go to Advertiser Centre
How do I view my ad?
  1. Access the Advertiser Centre
  2. Click Business Page View and Search Results View under your ad in the Advertiser Centre or in the menu on the left under the heading View Your Ad
What is the Business Page View?
The Business Page View is what people see when they click on your ad on the search results page.

What is the Search Results View?
The Search Results View is how people view your ad on our search results page.

How do I check the performance of my ad?
  1. Access the Advertiser Centre
  2. Look for the box in the top right hand corner called Your Total Ad Views. This tells you how many times people have seen your 411.ca ad(s).
  3. Look for the box on the right side called Your Ad Views. This tells you how many times people have seen your 411.ca ad for a specific period. Using the drop down menu, you can change the period to the last 30 days, 60 days, 90 days and 6 months.
How do I improve the performance of my ad?
Buying or upgrading a 411.ca advertising plan can significantly boost the number of people who see your ad. Contact your account manager for details or speak to one of our sales reps by calling toll-free 1-866-411-4411, 9:30am to 6:30pm ET, Monday to Friday.

How I edit the information on my ad?
  1. Access the Advertiser Centre
  2. You then have three options:

    • Click Edit Business Information in menu on the left under the heading Edit My Ad. Click the red [edit] or [add] links to make changes to a section.
    • Click Edit Business Information under your ad in the Advertiser Centre. Click the red [edit] or [add] links to make changes to a section.
    • Click Business Page View [LINKS TO What is a Business Page View] under your ad in the Advertiser Centre or in the menu on the left under the heading View Your Ad. Click the green Edit button under the space for your business’s logo or image. Click the red [edit] or [add] links to make changes to a section.
How do I change the photos and logo for my ad?
  1. Access the Advertiser Centre
  2. Click Edit Photos and Logos in the menu on the left under the heading Edit My Ad
  3. To add an image such as a photo or logo:

    1. Click Add Photo at the bottom of the page (you may need to scroll down the page)
    2. Click the green Browse… button and select your image file. Acceptable file formats are gif (file name ends in .gif), jpeg (ends in .jpg) and png (ends in .png)
    You can upload up to 10 photos. If you only have 1 image, that image will appear beside your business’s name on the search results page.

    To delete an image:

    1. Look for the thumbnail images at the bottom of the page (you may need scroll down the page)
    2. Click the image you’d like to delete. The selected image will appear larger in the preview box above the thumbnails images
    3. Click Delete Photo in the bottom right corner of the preview box
    To choose the image that appears beside your business’s name on the search results page:

    1. Make sure you’ve uploaded the image
    2. Look for the thumbnail images at the bottom of the page (you may need scroll down the page)
    3. Click the image you’d like show on the search results page. The selected image will appear larger in the preview box above the thumbnail images.
    4. Click Use As My Logo in the bottom left corner of the preview box
    You can show a logo, picture or any other type of image beside your business’s name on the search results page.

How do I update the message to my customers?
  1. Access the Advertiser Centre
  2. Click Update My Message in the menu on the left under the heading Edit My Ad
  3. Enter the title and content of your message then click the green Share button
Your message will appear on your Business Page View plus in the newsfeed of users who have reviewed your business or added it to their list of favourite businesses. You can hide a message by clicking the Hide Message box to the right of your current message.

How do I read my reviews?
  1. Access the Advertiser Centre
  2. Click Manage Reviews in the menu on the left under the heading Review Management
Click ALL, GOOD, NEUTRAL or BAD at the top of your reviews, to filter reviews based on their content.

You can also use the search box at the top to only show reviews containing specific words.

Click the Change Email alerts to specify when you’ll be notified about a review.

What do the Thumb Up and Thumb Down numbers mean?
A Thumb Up means a 411.ca user agreed with the review, found it helpful or both. A Thumb Down means a 411.ca user disagreed with the review, didn’t find it useful or both.

How do I respond to a review?
  1. Access the Advertiser Centre
  2. Click Manage Reviews in the menu on the left under the heading Review Management
  3. Type your response in the reply box under the review and click the green Reply button

What should I do if I find a review that isn’t true or inappropriate?
If you find a review you feel isn’t truthful or inappropriate, click the red flag icon in the top right hand corner of the review. One of our Community Managers will then read it, investigate the matter and respond accordingly.

How do I get reviews for my business?
We can automatically send an email requesting a review to customers selected from your 411.ca Neighbours, Yahoo! contacts, Facebook friends, Google contacts and email address book. You can also Tweet the request or type the email addresses of customers.

To begin:
  1. Access the Advertiser Centre
  2. Click Get New Reviews in the menu on the left under the heading Review Management
  3. Follow the instructions
How is my star rating calculated?
Your star rating is based on how reviewers of your business respond to the question, Recommend this business? They can answer Yes, Depends or No.

How do I get a website from 411.ca?
  1. Access the Advertiser Centre
  2. Click Get a Website in the menu on the left under the heading Promotions
How do I edit my website from 411.ca?
  1. Access the Advertiser Centre
  2. Click Edit Websites in the menu on the left under the heading Edit My Ad
How do I change my account settings?
  1. Access the Advertiser Centre
  2. Click Account Settings in the menu on the left under the heading Settings
  3. You can then:


How do I change the email address I use to login?
  1. Access the Advertiser Centre
  2. Click Account Settings in the menu on the left under the heading Settings
  3. Click Change Your Login Email under the heading LOGIN SETTINGS
  4. Edit the email address in the box
  5. Click the green Save changes button
How do I change the password I use to login?
  1. Access the Advertiser Centre
  2. Click Account Settings in the menu on the left under the heading Settings
  3. Click Change Your Password under the heading LOGIN SETTINGS
  4. Edit your old password and new password
  5. Click the green Save changes button
How do I connect my 411.ca account to my Facebook, Twitter and Google accounts?
  1. Access the Advertiser Centre
  2. Click Account Settings in the menu on the left under the heading Settings
  3. Click Connect with Facebook, Connect with Twitter or Connect with Google under the heading LOGIN SETTINGS
  4. Follow the instructions
How do I change my email subscription settings?
  1. Access the Advertiser Centre
  2. Click Account Settings in the menu on the left under the heading Settings
  3. Make changes in the EMAIL SUBSCRIPTION SETTINGS section and click the green
  4. Save changes button
Click the icons beside the types of emails to change whether you receive those kinds of messages. A grey icon means you won’t receive it; a green icon means you will.

Viewing your Ad

How do I view my ad?
  1. Access the Advertiser Centre
  2. Click Business Page View and Search Results View under your ad in the Advertiser Centre or in the menu on the left under the heading View Your Ad
What is the Business Page View?
The Business Page View is what people see when they click on your ad on the search results page.

What is the Search Results View?

The Search Results View is how people view your ad on our search results page.

Editing your Ad

How I edit the information on my ad?
  1. Access the Advertiser Centre
  2. You then have three options:

    • Click Edit Business Information in menu on the left under the heading Edit My Ad. Click the red [edit] or [add] links to make changes to a section.
    • Click Edit Business Information under your ad in the Advertiser Centre. Click the red [edit] or [add] links to make changes to a section.
    • Click Business Page View under your ad in the Advertiser Centre or in the menu on the left under the heading View Your Ad. Click the green Edit button under the space for your business’s logo or image. Click the red [edit] or [add] links to make changes to a section.
How do I change the photos and logo for my ad?
  1. Access the Advertiser Centre
  2. Click Edit Photos and Logos in the menu on the left under the heading Edit My Ad
  3. To add an image such as a photo or logo:

    1. Click Add Photo at the bottom of the page (you may need to scroll down the page)
    2. Click the green Browse… button and select your image file. Acceptable file formats are gif (file name ends in .gif), jpeg (ends in .jpg) and png (ends in .png)
    You can upload up to 10 photos. If you only have 1 image, that image will appear beside your business’s name on the search results page.

    To delete an image:

    1. Look for the thumbnail images at the bottom of the page (you may need scroll down the page)
    2. Click the image you’d like to delete. The selected image will appear larger in the preview box above the thumbnails images
    3. Click Delete Photo in the bottom right corner of the preview box
    To choose the image that appears beside your business’s name on the search results page:

    1. Make sure you’ve uploaded the image
    2. Look for the thumbnail images at the bottom of the page (you may need scroll down the page)
    3. Click the image you’d like show on the search results page. The selected image will appear larger in the preview box above the thumbnail images.
    4. Click Use As My Logo in the bottom left corner of the preview box
    You can show a logo, picture or other type of image beside your business’s name on the search results page.

How do I update the message on my ad?
  1. Access the Advertiser Centre
  2. Click Update My Message in the menu on the left under the heading Edit My Ad
  3. Enter the title and content of your message then click the green Share button
Your message will appear on your Business Page View plus in the newsfeed of users who have reviewed your business or added it to their list of favourite businesses. You can hide a message by clicking the Hide Message box to the right of your current message.

Tracking Your Ad’s Performance

How do I check the performance of my ad?
  1. Access the Advertiser Centre
  2. Look for the box in the top right hand corner called Your Total Ad Views. This tells you how many times people have seen your 411.ca ad(s).
  3. Look for the box on the right side called Your Ad Views. This tells you how many times people have seen your 411.ca ad for a specific period. Using the drop down menu, you can change the period to the last 30 days, 60 days, 90 days and 6 months.
How do I improve the performance of my ad?
Buying or upgrading a 411.ca advertising plan can significantly boost the number of people who see your ad. Contact your account manager for details or speak to one of our sales reps by calling toll-free 1-866-411-4411, 9:30am to 6:30pm ET, Monday to Friday.

Reviews
How do I read my reviews?
  1. Access the Advertiser Centre
  2. Click Manage Reviews in the menu on the left under the heading Review Management
Click ALL, GOOD, NEUTRAL or BAD at the top of your reviews, to filter reviews based on their content.

You can also use the search box at the top to only show reviews containing specific words.

Click the Change Email alerts to specify when you’ll be notified about a review.

What do the Thumb Up and Thumb Down numbers mean?
A Thumb Up means a 411.ca user agreed with the review, found it helpful or both. A Thumb Down means a 411.ca user disagreed with the review, didn’t find it useful or both.

How do I respond to a review?
  1. Access the Advertiser Centre
  2. Click Manage Reviews in the menu on the left under the heading Review Management
  3. Type your response in the reply box under the review and click the green Reply button
What should I do if I find a review that isn’t true or inappropriate?
If you find a review you feel isn’t truthful or inappropriate, click the red flag icon in the top right hand corner of the review. One of our Community Managers will then read it, investigate the matter and respond accordingly.

How do I get reviews for my business?
We can automatically send an email requesting a review to customers selected from your 411.ca Neighbours, Yahoo! contacts, Facebook friends, Google contacts and email address book. You can also Tweet the request or type the email addresses of customers.
  1. Access the Advertiser Centre
  2. Click Get New Reviews in the menu on the left under the heading Review Management
  3. Follow the instructions
How is my star rating calculated?
Your star rating is based on how reviewers of your business respond to the question, Recommend this business? They can answer Yes, Depends or No.

Account Settings
How do I change my account settings?
  1. Access the Advertiser Centre
  2. Click Account Settings in the menu on the left under the heading Settings
  3. You can then:

How do I change the email address I use to login?
  1. Access the Advertiser Centre
  2. Click Account Settings in the menu on the left under the heading Settings
  3. Click Change your Login Email under the heading LOGIN SETTINGS
  4. Edit the email address in the box
  5. Click the green Save changes button
How do I change the password I use to login?
  1. Access the Advertiser Centre
  2. Click Account Settings in the menu on the left under the heading Settings
  3. Click Change your Password under the heading LOGIN SETTINGS
  4. Edit your old password and new password
  5. Click the green Save changes button
How do I connect my 411.ca account to my Facebook, Twitter and Google accounts?
  1. Access the Advertiser Centre
  2. Click Account Settings in the menu on the left under the heading Settings
  3. Click Connect with Facebook, Connect with Twitter or Connect with Google under the heading LOGIN SETTINGS
  4. Follow the instructions
How do I change my email subscription settings?
  1. Access the Advertiser Centre
  2. Click Account Settings in the menu on the left under the heading Settings
  3. Make changes in the EMAIL SUBSCRIPTION SETTINGS section and click the green Save changes button
Click the icons beside the different types of emails to change whether you receive those kinds of messages. A grey icon means you won’t receive it; a green icon means you will.

Search Ranking
What determines my business’s ranking on the search results page?
We use an algorithm to determine your ranking on the search results page, which takes into account the following factors:

  • User’s search terms
  • User’s location
  • Businesses’ categories
  • Businesses’ features
  • Businesses’ location
  • Selected advertising plan
How can I improve my business’s ranking on the search results page?
You can improve your ranking by buying or upgrading a 411.ca advertising plan. We can tailor a plan that meets your goals and fits your budget. Contact your account manager or speak to one of our sales reps by calling toll-free 1-866-411-4411, 9:30am to 6:30pm ET, Monday to Friday.

Advertising Plans
How do I advertise on 411.ca?
Click here.

Why should I advertise on 411.ca?
Top 10 Reasons for Advertising on 411.ca
  1. Your ad displayed at the top of our search results.
  2. Detailed ad with description. Contact info, hours and more.
  3. Features to easily update your information.
  4. Stand out from your competition.
  5. Reach more ready-to-by customers.
  6. Promotion on Google, Bing and Yahoo!
  7. Access to stats on people viewing your ad.
  8. Get expert marketing advice.
  9. Ability to monitor and respond to reviews.
  10. Tools to write messages to your customers.
Why should I get an advertising plan?
When you add your business to 411.ca, people who search for your business using the exact name of your business will find you. But many users search for businesses using a category such as restaurants. And if you don’t have an advertising plan, your search ranking will be much worse than your competitors with one. That hurts your chances your business will be seen. In competitive categories, your business may not be seen at all.

We can tailor an advertising plan to meet your goals and fits your budget. Call us toll-free 1-866-411-4411, 9:30am to 6:30pm ET, Monday to Friday, and one of our sales reps would be happy to give you all the details. Get more info here.

What kinds of advertising plans do you offer?
You can buy multiple categories and cities. You can sponsor a category and always appear at the very top of category searches. And that’s just the beginning. Call us toll-free 1-866-411-4411, 9:30am to 6:30pm ET, Monday to Friday, and one of our sales reps would be happy to give you all the details. Get more info here.

Websites
How do I get a website from 411.ca?
Click here.

What do your websites look like?
Click here to see our sample sites.

Why should I get a website from 411.ca?
Top 10 Reasons Businesses Love Websites from 411.ca:
  1. FREE five-page website
  2. Gorgeous designs
  3. Set-up in under a minute
  4. FREE hosting
  5. Changes are fast & easy
  6. No programming required
  7. Google-friendly
  8. Look great on cell phones
  9. FREE photography
  10. Backed by established company
How do I make bullet point lists on my website?
You can create bullet point lists in the Specialties, Languages, Services, Amenities and Brands sections of your website. Here’s how:
  1. Access the Advertiser Centre
  2. Click Edit My Website on the right hand side of the page
  3. Click EDIT CONTENT in the top right hand corner
  4. Click the section you want to edit
  5. Type your list, separating each bullet point with a comma (e.g. Priming, Interior Painting, Exterior Painting, Dry Walling)
  6. Click SAVE
  7. Click PUBLISH CHANGES in the left hand corner to make your changes live
How do I access my new customized email address?
You’ve got two options:
  • Option #1
    1. Click this link: https://mail.hostedemail.com/mail
    2. Enter your email address and password
    3. Click Log in to Webmail
  • Option #2
    1. Access the Advertiser Centre
    2. Click Edit My Website on the right hand side of the page
    3. Click MY SETTINGS in the menu on the left
    4. Click MANAGE YOUR EMAIL ADDRESS
    5. Click CHECK YOUR MAIL
    6. Enter your email address and password
    7. Click Log in to Webmail
Forgot your password or need assistance? Call Customer Service at 1-866-411-4411, 8am to 8pm ET, Monday to Friday, and one of our reps will be happy to help. You can also email our Website Specialists at websites@411.ca

Can I change the font on my website?
You can make minor changes to the font, such as bolding or italicizing text, to some sections of your website including Our company on your homepage and the About us on your About us page. These sections use the “Rich text editor” which also lets you create numbered and bulleted lists, indent and out dent text and set up hyperlinks. To make minor changes:
  1. Access the Advertiser Centre
  2. Click Edit My Website on the right hand side of the page
  3. Click EDIT CONTENT in the top right hand corner
  4. Click on the section you want to edit
  5. Use the formatting options in the Rich Text editor
  6. Click SAVE
  7. Click PUBLISH CHANGES in the left hand corner to make your changes live
If you’re unhappy with the font, try a different website design. Each design comes with its own font. To change your web design:
  1. Access the Advertiser Centre
  2. Click CHANGE YOUR DESIGN in the menu on the left
Can I use my own image for the main image of my website?
Yes, but the image must be 960 pixels wide and 350 pixels high and be a JPEG (an image file whose name ends in “.jpg”), a PNG file (ends in “png” or “PNG”) or a GIF (ends in “gif”). To use your own image:
  1. Save your image file somewhere on your computer you can easily access such as your desktop
  2. Access the Advertiser Centre
  3. Click Edit My Website on the right hand side of the page
  4. Click EDIT CONTENT in the top right hand corner
  5. Click UPDATE MAIN IMAGE in the top left hand corner of the current image on your website
  6. Click BROWSE and locate your image file
  7. After selecting your image file, adjust how the image will appear on your website and click SAVE when you’re done
  8. Click PUBLISH CHANGES in the left hand corner to make your changes live
How do I post special messages on my homepage or under the address section of a page?
To include a line of text, which will appear above or below the main image on your homepage (depending on your website design):
  1. Access the Advertiser Centre
  2. Click Edit My Website on the right hand side of the page
  3. Click ADD FEATURES in the menu on the left to see your options
  4. Click PROMOTIONS
  5. Enter your message in text box
  6. Click DONE
  7. Click PUBLISH CHANGES in the left hand corner to make your changes live
To add text under the address section of a page:
  1. Access the Advertiser Centre
  2. Click Edit My Website on the right hand side of the page
  3. Click ADD FEATURES in the menu on the left to see your options
  4. Click CUSTOM CONTENT
  5. Enter your text based on where it will appear:
    Custom Text 1: under your address on the homepage
    Custom Text 2: under your address on the About us page
    Custom Text 3: under your address on the Contact us page
  6. Click SAVE
  7. Click PUBLISH CHANGES in the left hand corner to make your changes live
How do I change my logo?
You can change your logo to an uploaded image, but it must be 260 pixels wide by 75 pixels tall and be a JPEG (an image file whose name ends in “.jpg”), a PNG file (ends in “png” or “PNG”) or a GIF (ends in “gif”). To change your logo:
  1. Save your logo file somewhere on your computer that you can easily access such as your desktop
  2. Access the Advertiser Centre
  3. Click Edit My Website on the right hand side of the page
  4. Click EDIT CONTENT in the top right hand corner
  5. Click UPDATE LOGO in the top right corner of your current logo on your homepage
  6. Click BROWSE and select the image file for your new logo
  7. Click SAVE
  8. Click PUBLISH CHANGES in the left hand corner to make your changes live
Billing and Payments
How do I pay my bill?
Our preferred payment method is by Visa, Master Card, or Amex, though we also accept payment by cheque and pre-authorized payments.

Can I pay at the bank?
We do not currently have agreements with any banks to accept payments on our behalf. Our payment options are credit card or cheque.

How often do I have to pay?
We accept monthly, quarterly, semi-annual and annual payments.

Who do I make my cheque payable to? Where do I mail my cheque?
Please make cheques payable to 411 Local Search Corp and mail them to 1200 Eglinton Avenue East, Suite 200, Toronto, ON, M3C 1H9. This information is also on your invoice.

Can my billing address be different from my business address?
Yes, as long as Canada Post can deliver to your billing address.

Can I get a receipt for my monthly credit card payment?
411 Local Search Corp. does not mail monthly receipts for credit card or pre-approved payments. These payments are documented on your monthly statements from your credit card company. However, we will honour special requests if your business requires it. Please call toll-free 1-866-411-4411, 8AM to 8PM EST, Monday to Friday, and talk to a Customer Service representative.

Can I have my invoices e-mailed to me?
411 Local Search Corp. sends invoices by postal mail, however, we will honour special requests (e-mail, fax). Please call toll-free 1-866-411-4411, 8AM to 8PM EST, Monday to Friday, and talk to a Customer Service representative.

Who do I contact with billing inquiries?
Please call toll-free 1-866-411-4411, 8AM to 8PM EST, Monday to Friday, and talk your OAC and ask to speak to the Accounting Department. Alternately, e-mail billing@411.ca.

Contact Us
To talk to a Customer Service representative, call toll-free 1-866-411-4411, 8AM to 8PM EST, Monday to Friday.

To talk to a sales representative, call toll-free 1-866-411-4411, 9AM to 6PM EST, Monday to Friday.

To reach one of our Community Managers, e-mail cm@411.ca.