411 Blog

4 Free Tools All Small Business Owners Should Use

welcome screen

As a small business owner, you have a lot on your plate. In comparison to large companies with multiple departments dedicated to every area of the business, you may only have a few resources in charge of it all. We know this can get overwhelming at times, which is why we have compiled a list of the best tools for small business owners to make your business run more efficiently.


Unless you’re a small business owner who also happens to be an accountant, you could probably use some help with managing your business’ finances. Wave is a free tool for entrepreneurs and small business owners, which has been designed for your business’ accounting needs. Wave offers invoicing, expense tracking, and financial reporting for free, plus you can access features like payroll, the ability to accept credits cards and more for a monthly fee.


As an owner, you know all the work that goes into planning a business project. Using  project management software, such as Trello, will make your business projects more organized helping to meet deadlines. We chose Trello for our list because it allows users to create unique boards that display visuals of all the details needed for their project. With Trello, you can:

  • Add countless people to your board
  • Upload pictures and attach documents
  • Create checklists and due dates
  • Receive notifications via the Trello desktop and mobile app, as well as email
  • Respond to notifications through email
  • Start discussions with your team members

What more do you need to help you develop your new business project plan?

Social Media

In this day and age, your company is most likely active on multiple social networks. Hootsuite is a social media management tool, which pools the notifications from your social media to one app, so you can monitor all your notifications at once. You can then analyze how your customers respond to your posts, which is essential to planning the changes you will make for future content. The free software allows you to monitor up to 3 networks, which is perfect for most small businesses.


Having a small business likely means you have a limited budget dedicated to advertising. While you can get creative with strategies like guerrilla marketing, that’s not always enough to get your business noticed. Listing your business on 411.ca is a great place to start, as it will increase your online visibility, improve your SEO ranking, allow your clients to publish referrals, and give you a place to offer promotions to your customers.


We hope these 4 free tools will make your business more efficient than ever. At 411.ca we love suggestions! Let us know what you think and comment below with other free tools you use for your business!  

Laura has a B.A. in Honours Communications Studies from McMaster University and is currently enrolled in Humber’s Public Relations Postgraduate program. She is passionate about writing and local business, so this blog is the perfect combination of the two.