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Why Your Small Business Needs an Adwords Professional

Adwords Professional

If you read our article on how Google Adwords benefits your small business, you’ve probably put some thought into starting an Adwords campaign. Maybe you’re already working on one – but there’s a good chance you’re missing out on some serious ROI by not investing in an Adwords professional.  It’s good to learn the ins and outs of Adwords and to understand the value of PPC advertising, but no prior experience can lead your first few campaigns to failure. Having an Adwords professional will make your life much easier in the advertising world and will reap long term benefits. Here’s why:


No hassle

Running your business is hard enough as it is. An Adwords professional will take the hassle out of learning and navigating Adwords to the best of your ability. You can still work with them to determine the best keywords and ads for your business, but let them take the appropriate time needed to do the tedious stuff.


Greater attention

Having a dedicated Adwords professional means someone constantly monitoring and updating your account. Adwords campaigns require a lot of attention, testing, and management. Something you as a small business owner probably won’t have the bandwidth for. Add to the natural learning curve that comes with starting out on Adwords and you have no time to focus on getting actual results. If you hire an agency, there’s potential to have multiple eyes working on your ads, which will dramatically improve results.


It’s a worthy investment

Cost is always an important factor when it comes to small business. You want the greatest return on investment possible with everything you do. While the upfront cost of hiring an Adwords professional may seem steep, it will pay off in the long run. A successful campaign will drive more customers and cost less per dollar. Too many business owners spend way more than they need to on Adwords campaigns. The more attention is given towards a specific campaign, the more streamlined it can be over time. The average cost per click is around $2 and it takes a lot of work to get there. Spending anything more than that would mean wasted dollars.


It’s a good idea to start using Google Adwords regardless of what stage your small business is at. If you’re already using it and are unsatisfied, or just struggling to figure everything out, there are plenty of reasons to hire an Adwords professional to drive your business forward.


Not convinced? Speak with a 411.ca Google specialist to see how Adwords professionals can boost your business! 

David is a Marketing Communications Coordinator here at 411.ca. He loves all things sports, technology, video games, and of course, helping small businesses grow.