A unique selling proposition (USP), not to be confused with a slogan or tagline, is a statement that tells everyone – prospects and customers – what you ...

Referrals play a huge part in building your business. Close to three-quarters of consumers identify word-of-mouth as a key influence in their purchase decisions. ...

Business owners with big plans and small budgets are often tempted to get marketing help from a helpful friend or relative. But before you follow that ‘free’ ...

Struggling to stay up to date on marketing, social media and SEO trends? You’re not alone! There’s no shortage of information posted to blogs and social media ...

A business plan outlines your goals and your plans to achieve them. It also – and we’ll come back to this – helps you stay on strategy, outlining the best way ...

Names matter. Especially Business Names. Naming your start-up is an important exercise, a smart way to market your company, and a way to position it for future ...

You’re a busy entrepreneur or business owner. You often find yourself working in your business, not on it. Contemplation, new learning, and inspiration take a back ...

  Large corporations make the headlines when they fall victim to fraud. But smaller organizations are often even more at risk. Many small business owners ...

When it comes to getting noticed, we receive lots of questions from small businesses on the best ways to get maximum online exposure and proven results. Here are the ...

  From start-ups to established enterprise brands, no one is exempt. Every one of us is trying to drum up new customers. One of the simplest, fastest ways is to ...