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Being present online as a small business owner can seem overwhelming, especially while handling the regular tasks and duties your role demands. Maintaining your social media pages and website seem like just another thing on your to-do list. What most small business owners don’t realize is the positive impact it can have on the success of their bottom line. Without using online platforms to market your business, you’re missing out on connecting with potential customers!

Here are three reasons that outline the importance of maintaining an online presence for your small business:

Enhanced accessibility

By creating an online presence, you are creating a digital path for potential customers to find you, wherever they are in the world. Websites can help you to be found online by potential customers and social media helps you connect with your existing customer base. Nearly 85% of consumers use the internet to find a local business, so even if you don’t sell your products or services online, your clients expect to find you there.

Improve your credibility for customers

Creating an online profile for your business amplifies your validity and credibility among your followers. If they can’t find your website, they may not believe you are a serious business. By opening the door for communication and for people to leave reviews, you create an opportunity to appear as a more reputable business overall.

Showcase the beliefs behind your brand

You are more than just the products and services you offer. People want to know—who is the person behind the business? Actively posting on online platforms shows your followers what is important to you. By sharing more about yourself and your business, you allow potential customers to connect with you on another level. By connecting with you, they will feel more encouraged to support you.

Engaging with potential customers, improving your credibility, and establishing the beliefs behind your brand are just some of the reasons it’s so important to be active online as a small business owner.

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