411 Blog

What is SEO and why is it critical for your online presence?


Whether your goal is content creation, social media presence, or review generation, digital marketing presents small businesses with many different ways to grow. However, many businesses don’t realize one of the most effective methods for increasing website traffic and generating more leads is through Search Engine Optimzation (SEO).

What is SEO?

The goal of SEO is to improve your ranking on search engines. To put it simply, SEO is a strategy of making your website more attractive to search engines by using relevant keywords, making your pages mobile-responsive, and delivering quality information to your readers.

How does it work?

When a user puts in a request for a search, the search engine (e.g.: Google or Bing) scans pages across the internet that would best suit their search. The search engine analyzes the content and the user experience on every page to make sure the top results will be exactly what the user is looking for.

Highly optimized pages use a lot of quality keywords and images, and have a mobile-responsive layout. These are all SEO techniques to deliver what the user wants and rank pages at the top of search engine results. If a page has few keywords, poor content, or bad design, then the search engine will ditch the site to the back pages.

Why is it important for businesses?

When it comes to marketing your business in the digital era and attracting more clients, Google really is your friend. More than 2 million Google searches are done every minute and 18% of those searches lead to same-day sales, meaning business owners can potentially see huge revenue increases by optimizing their pages.

Business owners should also know 93% of search engine users do not go beyond the first page, meaning bad SEO doesn’t just make for bad user experience, but also slow down your website traffic.

Whether you’re looking to appear in the top listings of Google, Bing, Yahoo, or any other kind of search engine, having a solid SEO strategy is the first step to drawing in more clicks and customers. If you’re looking for ways to optimize your website content and design, give our marketing experts a call today at 1-866-411-4411.


About us:

411.ca makes digital marketing simple for business owners across Canada. We take the hassle and confusion out of critical online marketing channels by offering services and tools to help businesses establish and stabilize their online presence, manage and respond to their online reviews, and monitor social media conversations about their business.

We’re also Canada’s top exclusively online directory, connecting over 19 million visitors to people and local businesses each year. 411.ca reviews provide searchers with great information about local businesses.