Read our Entrepreneur’s Guide to Social Media Content Management to learn how to create content for your Google+ Business Page.
Google+ is an essential tool for any business. A Google+ Business Page helps improve your Google ranking and is a platform you can use to engage with your target market by sharing content and getting customer reviews.
But before you can start using your Google+ Account, you have to create it. Lately, many of our clients have been asking for help setting up their account, so this post will walk you through how to create a Google+ account so you can leverage the platform for your business. (If you want to create a Google My Business account first, read this post).
Before you can create your Google+ Business Page, you need a Gmail account (if you don’t have one, create a Google Account here). As the owner or creator of the page, you can add your team as managers of your Google Page later. You can also switch between your personal and business identities.
2. Select your Business Type
To get started, follow this link, which will take you to the page below:
3. Create your Google+ Page
Make sure you enter your business name and website (not your social media) and select ‘Create page’.
Get a mobile-responsive website for as little as $1/day
4. Explore the Home Page
Once you create your page, you’ll be taken to your home page. Follow the tour to learn about the different features, including how to see who’s viewing your page.
5. Edit your Info
Click the red ‘Edit’ button in the top right corner to update your photos and make any necessary changes or additions.
People – Here’s where you’ll see all the people you’ve connected with (Click here to add 411 to your Google+ circle). Once you click on a box, you can easily move to the other boxes by clicking on the icons at the top.
Communities – Join communities that are relevant to your business. For example, we join communities related to small business and digital marketing.
Story – Add your company’s tagline and an introduction to your business. Here, you can hyperlink relevant pages.
Contact Information – Click the drop down menu to add your contact information. If you have a physical address, this is a key opportunity to build a NAP (Name, Address, Phone Number) citation. Read this post to learn why NAP citations are important for local business.
Links – You can add custom links to your social media pages and any other links your customers will need.
Once you update this info, your page will be set up and you’ll be ready to start posting content, growing your audience, and engaging with them.
Read our Entrepreneur’s Guide to Social Media Content Management to learn how to create content for your Google+ Business Page.
Laura has a B.A. in Honours Communications Studies from McMaster University and is currently enrolled in Humber’s Public Relations Postgraduate program. She is passionate about writing and local business, so this blog is the perfect combination of the two.
Google My Business is a mighty online marketing tool for small ...
If you’re a small business owner, chances are you want your ...
Click here to learn all about 411.ca’s Social Sync ...