411 Blog

Search: You Asked, We Listened!


It’s been four months since we launched the new 411.ca, and we’ve received tons of feedback from you – the tens of thousands of Canadians who have already created accounts on our site. Well, 411.ca Community, we listened! We incorporated your feedback and compiled your special requests. Our search team has been perfecting the formula for months, and today, we’re proud to announce that we’ve unveiled some major changes! Our search results are more relevant and we’re faster and easier than ever before. Here’s what’s new:

1) Business Search

411.ca is all about discovering your neighbourhood, so we’ve really focussed on making our search results as relevant as possible. We’ve localized our search by limiting our results to 100km of your location. What this means for you: You’ll only find businesses more than 100km outside of your specified area if you type in the name of the city that business is in. If I’m in Toronto looking for a specific business in Montreal, I have to type that specific business name, for example “411 Montreal”, into the search box. Entering “411” will only yield search results in Toronto. Fast and easy, right? We also made the Categories and Features on the left hand side of the search results page more relevant for you. If you search for a business using a category and feature, you’ll get sidebar options that match that category and feature.

2) Province Search
Looking for a person or business but not sure what city they’re in? No problem! Now you can find what you’re looking for if you only know the province. For example, if you’re looking for John Smith and you know he’s in Ontario, you can type “John Smith Ontario” into the search bar and you’ll get results for all John Smiths in Ontario. (Bonus: You can use province abbreviations too.)

3) Address Search
We received a lot of feedback from people who wanted to find a person or business simply by typing in an address. You now have that option too! For example, search for 411.ca’s Montreal Address, 1000 Saint-Antoine Ouest Montreal and you’ll get results fast.

The 411.ca team has been working many long and hard hours to create a great search experience for you. Thanks so much for all of your questions and feedback over the past few months. You’ve helped make us better. And we’re just getting started. There are lots more changes coming soon. Stay tuned!

-The 411.ca Team