411 Blog

Tools to Improve your Social Media


Connect with more customers in your community—add your business to 411.ca for FREE

Social media is one of the most important and low-cost tools a small business can use. It’s great for marketing, community building, lead generation, customer service, and much more. As businesses expand their visibility online, more social media platforms are being developed, which is making it harder to stay on top of them. Here are 5 social media tools to help you out.


Hootsuite is social media management tool that brings all your notifications from different social media channels into one place, making it simple to monitor them all at once. The app also allows you to schedule and analyze your social media marketing campaigns and create content for your accounts. You are able to see how your audience is responding to your posts, so you know what’s working and what isn’t, so that you can alter your efforts for future campaigns.

The free version of Hootsuite allows you to monitor up to 3 networks, which is great for small businesses dipping their toes into social media. They also offer a pro and enterprise solution for companies who wish to manage more social channels, get enhanced analytics readings, advanced scheduling and more.


Buffer is a scheduling tool that allows you to add posts to a queue and share links across your social media channels, including Facebook, Twitter, LinkedIn, Google+, and Pinterest. It makes posting content easy, so all you have to do is fill up each profile with content and schedule it for a time in the future. Once it’s in queue, you don’t have to look at it again. This is perfect for busy entrepreneurs who don’t want to spend hours every day curating and posting content.

Tip: Try taking one day at the beginning of the week to gather content and schedule it out. Then, all you have to do during the week is monitor those posts and respond to any comments you may get. Buffer even provides you with analytics, engagement, and the reach of your posts.

Google Analytics 

Google Analytics is the go-to platform for many marketing teams, as it comes with Google’s reputable name. Once you enter the Google Analytics code into your site’s HTML, the service will begin to measure your goals on your social channels. It will inform you on which page your visitors click on, how long they stay, and the actions they take. Creating Goals on Google Analytics will let you set up a string of URLS that consumers click when they go through the process of making a purchase online, as well as the stage they are abandoning it. This will help marketers learn from their goals and adjust their strategies accordingly. You will be able see which keywords people searched that brought them back to your site and where they are being referred from. This is excellent for growing your business online.  



Canva is a tool that makes creating a variety of content for your social media a breeze. The best content on social media has some sort of visual aspect to it, and Canva will help you create it with their graphic design tool. They offer a variety of materials you can use to market your brand and create content, such as pre-sized social media images and templates for documents, emails, and ads. If you can’t find what you are looking for, they give you the option of creating your own custom project. They provide free images, paid images, and the ability to upload your own image which you can edit it to your liking.


IFTTT is an automation tool that’ll make managing your social media faster. It allows you to connect major networks such as Facebook, Twitter, and LinkedIn and share across them simultaneously, based on what you want to do. You’ll be able to do things like automatically send out a tweet every time you publish a new blog post, which will save you time from manually tweeting about them. The best part is, it also works with Buffer and Hootsuite to amplify what those services offer.

While social media management may be a daunting task that some entrepreneurs try to avoid, these 5 social media tools will make it a whole lot easier, so you can get back to running your business.

Connect with more customers in your community—add your business to 411.ca for FREE

Anastasia graduated with a BA Honors Communications Degree and is currently pursuing her passion for writing and helping small businesses succeed.