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Online Reputation Management Tips For Small Business

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A recent study by BrightLocal found that 88% of consumers trust online reviews as much as personal recommendations. This means that something like 411.ca reviews are powerful selling tools, which in turn, help your SME grow. With an increasing amount of people turning to the Internet for information about businesses, managing your company’s online reputation should be at the top of your priority list. We’re here to help you protect your company’s online reputation from negative reviews by using the reputation management tips below.

1. Showcase Positive Reviews. When customers search for your business online, you want them to come across positive reviews first. Additionally, you want the positive information about your business to outweigh the negative feedback.


Highlight positive comments about your business by integrating them into your web content. Regularly publishing reviews on your website will not only improve your business’s reputation, but it will also help improve your SEO. It can also be useful to share positive reviews within your social media platforms.

2. Get Reviews on Multiple Platforms. Encourage your happy customers to leave Yelp, HomeStars, Google, N49 and 411.ca reviews. Using multiple review sites will help to increase the positive content about your business. You can also tools like 411 reviews to reply to your customers and show them your appreciation for taking the time to leave comments and feedback.

3. Address Negative Reviews. Negative reviews aren’t necessarily bad for business­–in fact, they can be used to your advantage. Replying to negative reviews is an opportunity to highlight your customer service by showing your current and potential customers that you care about their input and take feedback seriously. It also shows them how you resolve issues and according to PeopleClaim, 95% of unhappy customers will return to your business if an issue is resolved quickly and efficiently.

It’s especially important to respond if you made a mistake or if there was a clear misunderstanding that is being outlined in the review. Yelp has some great tips for responding to negative reviews.

4. Monitor Social Media. Log into your social media often to track what customers are saying about your business. This can be made easier by using free tools like Hootsuite to streamline social media monitoring and make it easy to see what your customers are saying about you. Making use of a social media management tool is especially helpful for businesses with multiple locations, because there’s likely a higher volume of reviews being created.


5. Set up Alerts. You should also set up Google Alerts to keep tabs on who’s mentioning your business. Google alerts will notify you when negative comments about your business are made, which will help you stay up to date on your business’s reputation.

Managing your online reputation is critical to the success of your business. 411.ca is here to help with your online reputation management in any way we can.

Follow 411dotca on LinkedIn for more entrepreneurial tips. 

Care has worked in marketing, PR and communications for small and multinational brands in Canada and abroad. Coming from a family of small business owners, Care is passionate about helping small business, freelancers and entrepreneurs succeed by maximizing the return on their marketing investments.