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If you’re a hockey fan like us, you probably heard about the new expansion team coming to the NHL in 2017-18, the Vegas Golden Knights. Majority owner Bill Foley spent a cool $500 million to bring the NHL to another desert city (thanks again, Bettman) that barely goes below freezing. Once again, if you’re like us you may not have been too amazed with the reveal.
Now, how does this relate to you? As we mentioned, hockey is a tough sell in Vegas, and so is launching your own business. That includes choosing a name, logo design, and marketing tactics. We’re going to take a look at the Vegas Golden Knights and use them as a learning tool for what to do (and not to do) when starting your own business.
Choosing a Name
Unlike a lot of earlier NHL franchises that put their team names in the hands of a fan vote, majority owner Bill Foley took matters into his own hands. The name Golden Knights is a nod to his alma mater, the Black Knights of the United States Military Academy, and Nevada’s gold production. Foley told the crowd at the reveal what the name represents: “the knight protects the unprotected. The knight defends the realm…” So why not the Las Vegas Knights? Well, the London Knights already own that copyright in Canada and refuse to give it up.
Regardless of the meaning behind the name, it’s received very mixed reviews online, with complaints including everything from dropping the “Las,” to using a tacky descriptor word (similar to the Tampa Bay Devil Rays and Anaheim Mighty Ducks). Now, how can you make sure your name is stellar? We have some tips for you below.
Need some help finalizing your name? We have experts in our Entrepreneur’s Club that can assist you. For example, our partners Law Scout can help ensure the legality of your name and logo and keep track of all your paperwork for a fixed fee.
Designing a Logo
Getting back to the Golden Knights, they did a great job with their logos with the help of Adidas and their marketing team. Go ahead and see for yourself.
Some say the colour scheme is a bit bland, but the designs are clean and full of hidden meaning. At first glance, the main logo looks like a standard knight’s helmet, but it has a lot more depth than that. Look carefully at the negative space where your face would be and you can see a ‘V’ for Vegas.
Their secondary logo, an oddly-shaped star shield with the swords behind it, is a homage to the star on the classic Las Vegas sign.
Finally, the colour scheme plays to the local feel. The ‘steel’ grey comes from the traditional armour colour, the gold from Nevada’s high gold production, the red from the surrounding desert area, and the black adds “power and intensity,” according to Foley.
Overall, despite some people thinking they’re closer to sci-fi than knight helmets (see Magneto, Boba Fett, etc.), the Vegas Golden Knights really nailed the designs of these logos, keeping them clean, recognizable, and full of meaning.
There are some great notes you can take from the Golden Knights when designing a logo of your own. We’ve highlighted them below:
We also have partners in our Entrepreneur’s Club who can help. Once you’ve picked your fancy new logo, head over to Vistaprint to design business cards, letterheads, and more. You’ll get an exclusive discount just for being in the Entrepreneur’s Club.
Your business may not have a big reveal presentation with a countdown and confetti, but you’re still presenting yourself to the world. First impressions have a huge influence on your business, so you need to make sure all of your touch-points look appealing. That means a pleasing storefront for prospective customers and passers-by, a website that’s easy to find and navigate, and an active social media presence. Our partners Arnold Street Media can help you with digital graphic design and media production to make sure your web presence really pops.
The wrong presentation can have people shying away and ignoring your regardless of how great your products and services are. Great presentation can help you gain trust, be found amongst the clutter, and keep growing. At 411.ca, we can help you by listing your business and getting you noticed.
Get your new business noticed online. Visit 411.ca to add your business and put your name and logo to work.
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