FRESHSLICE founder Ray Russell had a vision in 1999 to take advantage of an opportunity in the pizza business that others had missed. That was; combining pizza by the slice and pizza delivery. In addition, Ray wanted to make sure that the pizza was healthy and always fresh. This vision was perfectly timed as the consumer demand for convenience and a healthier lifestyle made FRESHSLICE almost an instant success. Another part of Ray’s vision was to create outstanding consumer value. Ray achieved this by inventing a dough making system that saved 300% on dough making labour and passing the savings onto the consumer.
From humble beginnings in Vancouver, BC in 1999 with 1 location, FRESHSLICE in 2010 has Over 80 locations in British Columbia and Ontario and is growing fast. FRESHSLICE was awarded the Consumers’ Choice Award for Business Excellence in 2007, 2008 and 2009. We are very proud of this award and we wish to continue serving our customers the very best delicious, fresh and value oriented pizza and food products possible. Ray would like to invite ambitious, new franchisees onto to our team that will follow the FRESHSLICE business system of success. FRESHSLICE has a strategic plan to become the Canadian leader and BRAND in the fresh, great value pizza slice and pizza business.