In the world of online marketing and inbound marketing in Canada, there aren’t too many names that are synonymous with the industry itself, but Search Engine People is certainly one of them. The Pickering, Ontario based company has been in business since 2001, and since that time has established themselves as one of the leaders in the ever-changing world of digital and online marketing. As the internet has expanded and evolved, Search Engine People has expanded and evolved along with it. SEP took the world of search engine optimization by storm and grew at a rapid pace throughout the first decade of the new century.
Their client list grew and grew, and eventually they felt the need to open up another office on the west coast in Vancouver. The Vancouver office is located at 1085 Homer Street in suite 328. The SEP Vancouver office is able to serve the clients in the western parts of Canada and the US more efficiently. Since there is a three-hour time difference, just the scheduling of phone conversations and meetings alone makes a difference. With an office in Vancouver, those western clients are able to receive the same expert attention and service that the rest of the clients in Canada and the US receive on a regular basis. Search Engine People is a full-service online marketing company or inbound marketing company that specializes in driving traffic to their client’s websites and converting that traffic to paying customers once they get there. In reality, it almost always takes longer than one visit to make the sale, but that’s where all the tools and techniques of inbound marketing come in. After Google applied a couple of algorithm changes over the past few years, search engine optimization companies had to make changes and adjust to the new way of doing things. The new way of doing things focused more on high quality content than directing scores and scores of links back to a client’s website. Since Search Engine People were always among the leaders when it came to SEO, they never used so called ‘black hat’ tactics to drive traffic, but many did and the new rules had to apply to everyone. Google no longer thought of links as votes for a website’s popularity, and even went so far as to investigate sites that were getting thousands of links. The new way saw useful and relevant content as the main criteria, and Google would be the ones determining what content was relevant and what wasn’t. Originally, a search engine was designed to return the most relevant results for the keyword that was entered into the search box. With the link system, the most relevant results weren’t always coming up on the first page of results, which obviously made searchers unhappy. Now, with the new content-driven system in place, relevant content is what makes the difference, and the smart companies like Search Engine People made the adjustment. Today, SEP produces web copy, landing pages, blog posts, social media packages, articles, white papers and e-books, all full of useful and relevant content about each specific client or the industry they service. Content marketing helps a business rise to the top of the search results for a chosen keyword, and it should help them stay there. SEP realized quite some time ago that strong content will never be penalized and it will always be relevant to the reader. That is why there is such a strong push toward creating as much high quality content as possible. When the powers that be at Google see that there is content that helps searchers find what they are looking for and enhances their lives, it will be sent to the top of the results and will be found by that many more people. The inbound marketing platform dictates that prospective customers need to be led by the hand and nurtured in order for the transaction to end with a sale. It’s no longer a matter of saying here I am, look at me! Online shoppers and searchers are far more savvy than they used to be and competition is fierce. The company that can attract attention and engage the searcher and then help guide him along in the process is the one that will inevitably make the sale. Search Engine People has made nurturing and guiding prospects through the buying process into an art form, as they routinely create custom packages and plans suited perfectly for the characteristics of a specific business. There is little doubt that SEP will continue to grow and evolve and lead the way in Pickering, Vancouver and elsewhere.
Accessibility & amenities
- Saturday Closed
- Sunday Closed