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Aroma Espresso Bar was founded in 1994, and has been making Israel’s best-tasting coffee since. The longevity and success of our franchise is attributed to dedication and strong adherence to high standards. These standards, which have remained consistent since the first day Aroma Espresso Bar opened its doors, include premium coffee, fresh delicious salads, a large variety of healthy sandwiches, competitive prices, contemporary décor, and devoted service. The Aroma chain serves more than 25 million customers a year and boasts over 150 Aroma Espresso Bar branches worldwide. Furthermore, Aroma’s menu continues to evolve and is constantly adapting to the palates and desires of its customers.