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To be the financial provider of choice. Mission Statement Enhancing lives by providing superior service and quality financial products. We commit to the following core values in support of our mission and vision: - Ensuring ultimate ownership and control of Lakeland Credit Union rests with our member owners. - Delivering services that fulfill real needs, provide superior value and contribute to the economic well being of our members in a cost beneficial and ethical manner. - Ensuring the future strength and economic viability of the Credit Union by managing its affairs in a prudent and strategically sound manner. - Building capital reserves by allotting surplus earning firstly to general reserves/retained earnings and secondly, by payment of profit driven dividends. - Encouraging thrift, self help, free enterprise, financial planning and the wise use of credit by providing guidance and counselling to assist members in making well informed decisions when managing their financial affairs.