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How Google Adwords Benefits Your Small Business

Google Adwords

If you’re a small business owner, chances are you want your company to succeed. The question is, how? What’s the best way to grow your business while managing a budget? You could be struggling to decide on the best advertising strategy, or you’re questioning if your current strategy is giving you an optimal return on investment. Whatever you’re thinking, Google Adwords should always be a part of the strategy. Here are some of the ways using Adwords benefits you as a small business owner.


It’s cost effective


The convenient thing about Adwords is you decide the budget. First of all, signing up with Adwords is free. With its PPC (pay per clicks) system,  you only pay when people are interacting with your advertisement. If your ad is gaining traction you can choose to invest more into it or less. It’s a win-win.


It gets you to the right customers


When customers look for products online they are most likely to be using Google first. Using Adwords gives you the potential to be the first business people see when they search. This puts you right in front of the people who actually want to buy a product, instead of selling to people who may not be interested via print or TV ads.


It lets you choose who to advertise to


Adwords gives you the option to advertise to a specific region of people, all of Canada or the whole world. For example, if you’re a local business and want to keep it local, you can make sure your ads are only going to dwellers in the area.This is great for personalizing who you want to advertise to and the type of ad that’s best for you, because you probably have a good understanding of your target audience.


It’s directly measurable 


Unless you’re asking every customer who accesses your site or buys your product or service what got them there, you never really know. Google provides comprehensive reports when you’re using Adwords, telling you how many people saw your ad, if they clicked and if they actually followed through with a purchase. This takes the guesswork out when determining what is and isn’t working.


Google Adwords is an excellent tool to use to market your business. There are many additional benefits to using Adwords, so don’t hesitate to try. The next time you consider advertising, Adwords should be your top priority.


Don’t know how to use Adwords or where to start? 411.ca offers personalized plans and will do the setup work to get your business on the right track. 

David is a Marketing Communications Coordinator here at 411.ca. He loves all things sports, technology, video games, and of course, helping small businesses grow.