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It’s no secret that people are happy to search for products and services from the convenience of a mobile device. Smartphones, tablets and even an apple watch can help a customer find;

• the exact type of business they’re searching for,
• where they’re located,
• what others are saying about them,

and all with a swipe, tap and a pinch.

“four out of five people surveyed used search engines to conduct local searches. Eighty-eight percent used smartphones and 84 percent used a computer or tablet.”

Quite a few businesses have been asking us how to get their products and services to appear on the most popular search engines – in the most affordable way.

Here are 3 easy ways to get your business into your customers’ hands.

1. Website

We were most surprised to find that many businesses didn’t have a website. We understand how in the past, the price of a custom website was something of a barrier, but with so many technological advancements, there are services that will facilitate the web hosting and content management of your website at very little cost. There are also packages that not, only include a website, but may even include a website specialist to ensure your layout and colour scheme fit with the branding of your products and services.

Whether you’re just starting out or have survived for years on referrals, a website is an absolute must. People will give more consideration to your business if they can find your products and services and research what others are saying about your business, with only a few little taps.

2. Free Local Listing sites in Canada

To get your business to appear in a reputable local listing is FREE.

Whether you’re a Home Based Business, own Local Franchises, work in Freelance or are a Contractor, being associated with a local listing  will;

• Enhance your online visibility,
• Improve your SEO Ranking
• Provide your customers a platform to share reviews of your service
• And you’ll be able to communicate with your clients and offer any number of new promotions in real time.

411.ca, Google My Business and Apple Maps are only a few free ways to get your business in the hands of those searching for your services.

3. Free Social Media Presence

It’s also FREE to create your own Facebook Business Page. The billions of people who currently have their own personal profiles, are also using Facebook to search for products and services and have been known to make decisions based on the reviews posted by others.  

Here’s a bonus tip about Social Media.

Whether it’s Facebook, Google+ or Apple Maps, you need to make sure that your contact information is accurate and identical on all your social media platforms. This is extremely important for your Organic Ranking.

The more accurate and up to date your contact details are on all your social media channels, the higher your business will rank on Google’s Search Engine Results Page.

We know you’re busy running your business and finding time for any additional effort is already exhausting. The great news is, there are services that can sync all your social media channels from one single platform. Some can even create your social media pages for you.

See how these free services work for your overall growth and then contact professionals to help you make the most cost effective decisions that align with your budget and your time.

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