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This morning, before I made my way into work, I found myself in a very familiar place: At the back of a very long line at my neighbourhood coffee house. You’ve been there, right?

I don’t like waiting in lines, ever, but I do it every morning, even on the weekends, when the coffee house is twice as busy.

There’s a coffee shop just two blocks east of my regular jaunt (it’s even closer to my house), but I’m willing to wait right where I am, in a long line, even though it will cost me an extra 10 minutes of my morning, and even though I could pay 25 cents less for the exact same double espresso down the street.

So, why do I do wait?

After my obligatory 10-minutes toe-tapping in line, checking my Blackberry and looking at the art on the walls, every time I get to the front of the line, there are three things that make the wait worthwhile:

1.      “Good morning, Sandy.”

2.      “$3, please. Thank you.”

3.      “Coffee is ready at the end of the bar. See you tomorrow!”

When I know there’s a 12-hour work day ahead me, these details are a small, but appreciated, pleasure. I may wait in line for 10-minutes, sure, but I never wait for my coffee. And I may look at the ceiling or at the walls to occupy my time as wait, but when I get to the counter, the cashier knows who I am.

Personalized service is what small businesses (and entrepreneurs) can offer their clients, and it’s something 411.ca wants to help you do more of for your own customers. Here’s how:

1.      Personalized web pages. If you don’t have one, we’ll make one for you, no strings attached, so your customers can get a big-picture understanding of what it is your business can do for them.

2.       Logo creation. Many small businesses don’t have the resources to outsource their branding. We take care of that, too, because we know how important a strong brand is to your growth.

3.      Stats on your411.ca  listing. How many people searched for your business on 411.ca? How did they find you? How can you attract more new customers? We tell you all of that, for free.

Now that you know 411.ca can do this for you, what can you, in turn, do for your customers with our help? Let us know.

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