5 SEO Blogs Every Business Owner Should Read

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Struggling to stay up to date on marketing, social media and SEO trends? You’re not alone!

There’s no shortage of information posted to blogs and social media platforms on a daily basis. But it’s time-consuming to find the most relevant (and the most accurate) information.

We know you’re pressed for time. We’ve sorted through the leading SEO blogs in North America to find the top 5 for your reading pleasure. Following, our recommended list of well-researched, informative – and sometimes even entertaining – SEO content.

1: Moz

Moz is a Seattle-based company that develops inbound marketing software, provides robust APIs for link data and social influence, and hosts the web’s most vibrant community of online marketers. Its lively and informative blogs are testament to the engagement of its user base.

Moz actually publishes 4 different blogs: the Moz blog, the YouMoz blog, Rand’s blog (written by Rand Fishkin, the company founder) and the Developer’s Blog.

The Moz blogs reflect the fact that search, content, social and even top-of-the-funnel activities like PR are all connected. The posts are well-researched, easy to understand and include voices from inside Moz and outside the company.

Recent posts:

How Can The Value of Top of the Funnel Channels Be Measured,

Getting Started With Paid Promotions, and

How To Avoid an SEO Disaster When Changing Your Website.

2: Search Engine Land

Search Engine Land and its sister publication Marketing Land cover all aspects of search marketing and marketing. Daily news coverage includes breaking stories, industry trends, feature announcements, as well as product changes at popular platforms.

If you’re looking for the latest news on search, this online magazine is for you. While Search Engine Land focuses less on the how to and more on the what’s up, it’s worth adding to your RSS reader to stay in the loop about the latest and greatest.

Recent posts:

3 Proven Ways to Write Ads That Deliver More Conversions,

Learning SEO From Google Employees, and

E-Commerce Link Building: The Challenge That Won’t Go Away.

3: Search Engine Watch

Search Engine Watch – in business since 1996! – offers tips and information about searching the web, analysis of the search engine industry, and help for site owners trying to improve their ability to be found in search engines.

While geared for webmasters, it may also appeal to a business owner’s inner geek. Google’s legendary Matt Cutts has called Search Engine Watch a must-read, and Tim Mayer of Yahoo has said it is the ‘most authoritative source on search.’

Recent posts:

Instagram Updates Search, Editing and Explore Features,

How Location Data Can Change Search, and

Mobile, the Ultimate Shopping Assistant, Says Google.

4: Search Engine Journal

Search Engine Journal is unique in its community-based approach to search marketing content. All of its contributors are true experts, including in-house and independent Internet marketers. The site puts a spotlight on important trends, news, strategies and personalities in the SEO industry.

Recent posts:

Top Local and Mobile Search Engine Ranking Factors,

Black Hat Social Media: How Buying Accounts and Follows Can Hurt Your Business, and

Email Helps My Brand Remain Central In People’s Minds.

5: Portent Conversation Marketing

Another Seattle-based company, Portent, offers a host of Internet marketing services, including content creation, design, development, PPC, search and social.

Portent’s blog is designed for comfortable reading – lots of white space and a nice big font. Of course, looks aren’t everything. But this one is definitely worth checking out for not only its SEO content, but the pieces on leadership, design, and copywriting.

Recent posts:

5 Ways Your Site Might Fail Google’s Mobile Friendly Test,

My Insanely Large List of SEO Tools and Other Useful Resources, and

How To: Do A Twitter Audit In 1 Hour Or Less.

It’s Still a Lot!

Even keeping up with these 5 may take up more time than you’ve got. But we don’t recommend that approach.

Check out all 5 over the next week or two. Find 1 or 2 you like, and spend just a bit of time every week checking out a post or 2. Within a few weeks or months, you’ll find your understanding grows, and you’ll be better able to make the SEO-related marketing decisions that pay off to raise awareness of your business and bring in customers.

If you need help optimizing your site for search, click here to claim your free listing on 411.ca

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