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Summer’s here! And with it comes plenty of ways to spend your free time—lounging on patios, going for leisurely strolls, making a trip to your family’s cottage to relax while doing all your laundry for free (OK, maybe that last one only applies to me). But having a complete and active business page on 411.ca shouldn’t be on the bottom of your summer to-do list. Why? It only takes a couple of minutes to complete and it can help grow your business in three distinct ways:

1.  Turn 411.ca users into your customers

People on 411.ca are looking to buy. But they need more information before they make a purchase. That’s where your business page comes in. Give them your address, phone number, hours, photos and a compelling description, and you’ve made a strong pitch that 411.ca users should choose you over your competition. Adding these details is fast and easy with the Profile Management tool in the Advertiser Centre for your business.

2.  Tap into the most powerful form of marketing

Everybody knows word-of-mouth marketing is the most effective form of advertising. Get it working for you by asking your customers to write reviews for your business on 411.ca. You can ask people verbally. You can include the request in promotional emails. You can even invite reviews on 411.ca with a sign in your store. Just be sure to respond to reviews promptly by using the 411 Radar feature in the Advertiser Centre for your business. It’ll show you care about your customers’ opinions. (For info on why bad reviews are actually a good thing, click here)

3.  Announce special events and promotions

Give customers reasons to buy from you throughout the summer. It’s easy with the Updates feature in your Advertiser Centre. These messages appear on your business page. If customers have designated your business as a Favourite Business—with the Add to favourites link found on search results pages and your business profile page—they can see your announcements with one click from their 411.ca homepage. Make sure each Update is valuable, to keep people engaged. If you’re not sure if they’re appealing, ask your customers.

Follow these strategies to grow your business. And trust us. That summer breeze will feel that much cooler.

Don’t have a business listing yet on 411.ca? Get yours now for FREE.

– Shyla

Community Manager

SHARE WITH OTHERS