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Are you one of the nearly 30% of small business owners who don’t yet own a website? If you are, you’re probably thinking it’s because you don’t need it for various reasons like it’s irrelevant to your business, or your specific customers aren’t online. The truth is, almost everybody is online in some way. So if it isn’t obvious already, here are some simple reasons why your business needs a website:

It builds credibility

When a new customer is considering a product or service, chances are they go online first. In fact, 81% of them do. Even if they’ve received a direct referral from somebody, or have heard about your business through other means, they will expect to find your business online. And having a good website will only solidify the referral.

With the expectation comes either satisfaction or disappointment. If you don’t have a website there is a strong chance the customer will look somewhere else to find what they need.  

It improves the customer experience

Tying in with the first reason, your website is now the first point of contact in the customer journey. The trend nowadays is people want to find as much information as possible before contacting someone or stepping foot in a store. Providing the right information, both about your product/service and your business, like hours of operation and contact info on your site will give the customer ease-of-mind in making the right decision.

Not sure what the right information to have is? See the  9 elements every small business website needs.

It’s a simple solution

Building and maintaining a website has never been easier. There’s a lot of free tools to help you build a basic site fairly easily. You don’t need any prior experience or technical skills. If you feel it’s still a challenge, maybe too much work, or you’re ready for a legitimate website that’s mobile and search engine optimized, you can pay for less than any means of traditional marketing. Check out how a website with 411.ca makes a difference.

Once your website is up and running, you’ll be getting found on search engines like Google with ease, and people will be able to access information about your business from anywhere. This is especially important for attracting new customers. For example, say you’re a plumber and your business is “TheDrainMan.” Someone who doesn’t know your business but is looking for a plumber will not type in “TheDrainMan” on Google, but “plumber” instead. A Google-optimized website will result in them finding TheDrainMan.com. 

Having a business website is critical to success in 2017 and going forward. It builds credibility with current and future customers, creates an overall better customer experience and is simple to create. So what are you waiting for?

Need help building a presence online? See how our business solutions can help you.

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