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Yesterday, we spoke with Leigh Mitchell, founder of Women in Biz Network and marketing consultant who helps business owners to grow and thrive in Canada.

In part 1 of our interview, Leigh talked about the role of networking in entrepreneurship. Leigh covered the benefits (even necessity) of networking in business, the types of networking events entrepreneurs should attend and shared her advice on things you should never do at a networking event.

Today, Leigh Mitchell is back to share her 5 tips for hosting a networking event!

Welcome back, Leigh! You have held so many successful networking events. What 5 tips would you offer to someone attempting to host their own networking event for the first time?

1. Pick a great event registration system. Use Eventbrite or Meetup for your first event. The benefits include search engine optimization, helping your event to show up in search results.  Tools like Facebook, LinkedIn and Twitter can also help spread the message – research and use popular hashtags.

2. Look for connected people to support your event. Having key influencers talking up your event will help you gain momentum and build attendance to your event.

3. Have a mentor support you. Find someone who already hosts events and seek their advice. You will likely want to seek support from someone who doesn’t see you as a competitor.

4. Have a panel. Ask your panelists to support your event by promoting what guests will gain from attending and hearing them speak. Keep the event affordable but don’t offer it for free as you won’t know how many people will show up. Paid registration will help you plan better. If you want to beef up your VIP guests with complimentary tickets think about offering giveaways – ideally through your speakers or sponsors.

5. Host it at a cool, centrally located venue. Look at funky coworking facilities with event space. We regularly host events at The Spoke Club and Shecosystem. A lovely backdrop will encourage registration.

Thanks so much for joining us to share your insights about networking for entrepreneurs and sharing these 5 tips for hosting a networking event. 

Supporting women to thrive and live their very best life

Women in Biz Network offers career, business, and mentoring resources for purpose driven, mindful women to thrive in business and life.

The network focuses on helping women to be happier, healthier and less isolated while increasing their success through mentorship, advocacy, skill-building events, and training. Women in Biz Network has been changing lives for over 7 years and is a community of 35,000 thriving women.

Contact Women in Biz Network

Phone: 416-993-2083

Email: info@womeninbiznetwork.com

Address: 703 Bloor Street West (201) Toronto, ON

AND listen to the Podcast: Thriveinmylife

About Leigh Mitchell

Leigh Mitchell is a marketing consultant helping business owners to grow and thrive in Canada. As the founder of Women in Biz Network, Leigh strives to increase the overall well-being and financial success of Canadian business women through mentorship, advocacy, and skill-building events. She took her business from a handful of moms in her community to over 35,000 women in just over 7 years. Leigh’s career has led her to successfully work with professional women and business owners, along with major brands such as GM Canada, Microsoft Canada, TELUS, Johnson & Johnson, Maple Leaf Foods, TD Canada Trust, Staples Canada and Penguin Random House Canada. Leigh has been featured on CBC Radio, The Globe and Mail, Toronto Star, Canadian Living Magazine, Wall Street Journal and in other media and has been a featured speaker at numerous industry events.

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