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Laura has a B.A. in Honours Communications Studies from McMaster University and is currently enrolled in Humber’s Public Relations Postgraduate program. She is passionate about writing and local business, so this blog is the perfect combination of the two.

2017 New Year’s Resolutions for Small Business

Share your New Year’s resolution with us on Facebook and Twitter. As 2016 comes to an end, it’s time to reflect on what went well and what needs improvement in ...

‘Tis the Season to Shop Local

Shop local and visit some of the small businesses in your neighbourhood by visiting 411.ca The holiday season is just around the corner. Although it may feel like ...

The Beginner’s Guide to SEO

Work with a 411 Web Specialist to improve your website Optimizing your website for search engines can lead to more web traffic, brand visibility, and ultimately the ...

Why We’re Small Business Champions – And You Should Be, Too

Visit stylemybiz.ca to support local business Supporting local business is one of the best things you can do for your community. When you shop local, you get a good ...

3 Last Minute Back to School Marketing Campaign Ideas

While the first day of school is right around the corner, it’s not too late to promote your biz for back to school. When it comes to back to school marketing, we ...

The Small Biz Guide to Instagram: What and When to Post

Click here to follow 411.ca on Instagram Instagram is a visual social media platform used for sharing photos and videos. With a user base of over 500 million, many ...

Step-by-Step Guide for Setting up your Google+ Business Page

Read our Entrepreneur’s Guide to Social Media Content Management to learn how to create content for your Google+ Business Page.  Google+ is an essential tool ...

Don’t Go Offline During the Off-Season: 5 Tips for Marketing your Seasonal Business

Start an online advertising campaign with Google AdWords  Hard as it is to admit, summer’s coming to an end, meaning many seasonal businesses like summer ...

The Road to Growth: With Help from 411 & Thinking Capital

Interested in the Entrepreneurs Club? See how we can help your business with a business website, Google AdWords plan, or advertising on 411.ca. Some small ...

Welcome to 411’s Entrepreneurs Club

Become a 411 customer to get all the benefits of the Entrepreneurs Club. See how we can help your business with a business website, Google AdWords plan, ...