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Word of mouth referrals are a huge part of gaining clients in the home improvement industry, but chances are, your business can’t survive on word of mouth marketing alone. Whether you’re a general contractor, plumber, painter, or anyone else in the home renovation business, having a web presence has become essential for connecting with potential clients and a solid website is a great place to start.

Whether you need to launch your online presence, or improve your existing out-of-date website, we’re here to help. Get started now. 

Below are six tips to help you get the most out of your home improvement website:

1. Feature a gallery or portfolio of your work

Clients want to see the transformations you and your team have made happen and posting quality photos is a great way to showcase your work. This is especially important if you are in the home renovation industry, where clients will hire companies based on seeing great work they’ve done for others.

2. List your specific services and area

Be clear about the services you offer and the area you serve. Having a description of what you can offer clients on your website will help them determine if you’re the right fit for their project. You may also want to specify borders for your services. For example “Serving Hamilton & the GTA” or “Helping homeowners in Montreal.” This will ensure that the prospects that reach out to you via your website have potential to become a client.

3. Provide a call to action on each page

A call to action essentially tells your visitor exactly what you want them to do, such as Request a Quote or Get a Free Estimate Now. Having a call to action on every page of your website will help you generate leads. Be sure to highlight the phrases so they stand out from the rest of the text.

4. Post customer testimonials

Before a client lets you into their home they will likely read reviews from previous customers. Potential clients want to know that you are trustworthy, professional, and do a good job. Include testimonials on your website, which can be pulled directly from your 411.ca reviews and be sure to update them often.

5. Link to your Social Media

Maintaining relationships with your clients is important, so remind them to follow you on social media. This post is a great read about how contractors can use social media to grow their business.

6. Improve your SEO

Let’s face it – there are tons of people in the home improvement business, so where your company ranks in search engines is important. One quick tip is to list your local phone number instead of a toll free number to prove to search engines that you’re local.

If you want to reach the right customers in your area, you may want to consider Search Engine Marketing (SEM). Visit this link to see how we can help you use Google AdWords to promote your business online, or simply Request A Consultation to speak to a 411 Websites Specialist about how we can help with online advertising, website design, and more.

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